6 SEO Strategies for Family Law Firms and Divorce Attorneys

Nearly 50% of Google searches are for local information. That means potential clients in your area are actively searching for family law services online. To be found, optimize your website and Google My Business profile for local searches.

Target specific keywords:

Research and prioritize keywords related to your practice area and location, such as "divorce lawyer Philadelphia" or your [city name]" or "child custody attorney Delaware" or "Family Lawyer near me."

Optimize your Google My Business profile:

This free tool is essential for local SEO. Update your business information regularly, including hours of operation, contact details, and service offerings. Encourage your clients to leave positive reviews, which enhance your visibility and credibility.

Create location-specific content:

Publish blog posts and articles addressing local legal issues or providing helpful tips for your city or region.

Potential clients turn to the internet for legal information and guidance. Establish yourself as a thought leader by creating high-quality content that answers their questions and demonstrates your expertise.

Focus on relevant topics:

Write blog posts about common family law concerns, such as child custody battles, divorce proceedings, or prenuptial agreements.

Use clear and concise language:

Avoid legal jargon and focus on providing practical information your readers can understand.

Optimize your content for search engines:

Incorporate relevant keywords and meta descriptions to increase your content's visibility in search results.

In today's digital age, online reviews are like gold for any business. Encourage your satisfied clients to leave positive reviews on Google My Business, Avvo, and other relevant legal directories. This social proof builds trust and encourages potential clients to choose your firm.

Request reviews actively:

After interacting with a client, politely ask them to leave a review on your chosen platforms.

Respond to all reviews:

Thank positive reviewers and address concerns raised in negative reviews professionally and empathetically.

Beyond your website, building your online presence with reputable family law directories is crucial for SEO. These platforms act as a trusted second source, confirming your firm's existence, services, and location to search engines. They also offer significant benefits for attracting clients:

Enhanced search engine ranking:

Google considers directory listings when determining rankings, with multiple mentions improving your visibility.

Targeted lead generation:

Potential clients actively search for lawyers through directories, increasing your chances of reaching qualified leads.

Trustworthy credibility:

Positive reviews and directory recognition build trust and authority, making your firm stand out from the competition.

Beyond Avvo, Justia, and HG.org: While these are well-established options, consider expanding your reach to other directories targeted to your specific audience:

Regional directories:

Target directories specific to your city or state to connect with local clients seeking nearby legal assistance.

Niche directories:

If you specialize in a particular area of family law, explore directories catering to that niche audience. Examples include the National Center for Lesbian Rights Legal Directory for LGBTQ+ family law or the Collaborative Divorce Network for clients interested in alternative dispute resolution.

Get Listed and Maximize Visibility:

Getting listed in directories is fairly straightforward, often involving basic information like contact details, services offered, and location. However, to maximize your visibility, remember these tips:

Optimize your profile:

Use relevant keywords in your firm's description and highlight your areas of expertise to attract targeted searches.

Encourage client reviews:

Positive reviews on directory profiles significantly boost your ranking and credibility. Prompt satisfied clients to leave reviews on chosen platforms.

Stay updated:

Ensure your directory information remains accurate and complete, including any updated contact details or service offerings.

Beware of Spam Directories: Not all directories are created equal. Avoid spam sites that promise quick results but can damage your website's reputation and search ranking. Stick to established, well-reviewed directories known for their quality control measures.

Client Testimonials:

"I found [your firm's name] on Avvo during a difficult time in my life," explains Emily S., a client. "Their listing was informative and their reviews positive, which gave me the confidence to call. Their expertise and guidance throughout my divorce were invaluable."

By strategically leveraging relevant family law directories, you can enhance your online presence, attract qualified leads, and ultimately build a thriving family law practice. Remember, your online reputation matters, so choose directories wisely and optimize your profiles for maximum impact.

Think of backlinks as votes of confidence from other websites. The more high-quality websites that link back to yours, the higher your authority in the eyes of search engines.

Create guest posts:

Offer to write informative articles for relevant websites in your community or for legal blog platforms.

Partner with other local businesses:

Cross-promote with other businesses in your area, such as financial advisors or therapists, to exchange backlinks and reach a wider audience.



Get listed in relevant directories:

Submit your website to reputable online directories for family law professionals.

SEO is an ongoing process, not a one-time fix. Monitor your website traffic and analyze your SEO performance regularly. This will help you identify what's working and what needs improvement.

Utilize free analytics tools:

Google Analytics and Google Search Console provide valuable insights into your website traffic and search engine ranking.

Stay updated on SEO trends:

The SEO landscape is constantly evolving. Read industry blogs and attend webinars to learn about the latest SEO techniques and best practices.

Implementing a successful SEO strategy takes time and expertise. If you're feeling overwhelmed, consider partnering with Scale and Sword Advertising, a family law marketing agency focused on helping firms like yours achieve online success. We offer customized SEO solutions tailored to your specific needs and target audience.

Don't let potential clients slip through the cracks. By implementing these proven SEO strategies, you can build a strong online presence, attract qualified leads, and watch your family law practice grow.

Take the first step towards attracting more clients and achieving long-term success. Contact Scale and Sword Advertising today for a free consultation and learn how we can help you elevate your online presence and dominate the local market.

Remember, in today's digital world, being invisible is simply not an option. Embrace SEO, stand out from the crowd, and witness your family law practice reach its full potential.