Expert Law Firm Marketing Agency
At Scale and Sword Advertising, we specialize in helping law firms grow through tailored marketing strategies. As a premier law firm marketing agency, we provide proven solutions to generate leads, enhance online visibility, and build your firm's reputation. Whether you're a personal injury lawyer, an immigration attorney, or a family law firm, we craft campaigns that connect with your target audience and deliver measurable results.
Our services include:
- Law firm SEO: Rank higher in search results with custom strategies.
- PPC for lawyers: Drive immediate traffic and qualified leads.
- Legal website design: Create user-friendly, professional websites designed to convert visitors.
Take the next step with Scale and Sword—your partner in growing your legal practice.
Custom Solutions for Every Legal Practice
Every law firm is unique, and so are our marketing strategies. We work with firms of all sizes, offering solutions tailored to meet your specific goals. Our services cater to:
- Personal injury lawyers: Capture clients in a competitive market with SEO and advertising.
- Family law attorneys: Build trust and visibility with content-rich digital campaigns.
- Immigration law firms: Reach clients locally and globally through targeted strategies.
From lawyer digital marketing to attorney lead generation, we understand the challenges law firms face. Let us help you stand out in a crowded industry.
Testimonials
Real stories, real success: Hear from our clients
Bruce and his team were extremely responsive, kind and professional. They listened to all our feedback and helped us create a truly wonderful website that we are very happy with.
Joseph Rollo -
The Law Offices of Joseph M Rollo and Associates
Bruce, Calvin, and the team were awesome to work with and designed a great site for us. I appreciated their patience with us throughout the process. I look forward to working with them again!
Preston Sanders -
Arkansas Personal Injury Lawyers
I've been working with Scale and Sword for almost a year now and I couldn't be happier. After years of working with different agencies, its such a relief to work with someone who understands your needs better than you do!
John Onal -
John Onal Injury Law
Legal Marketing Services
A One-Stop Shop For Lawyers Marketing.
Law Firm Website Design
Our team builds law firm websites with standout designs that are fast, responsive, and optimized for Google search. We focus on clean, appealing aesthetics that enhance user experience and facilitate client engagement, ensuring your website not only looks great but also effectively supports your firm's growth.
Google Local Ads
Google Guaranteed is a very powerful lead generation tool to help you stand out from other law firm competitors.Law firm digital marketing.
Law Firm SEO
Seo agency for law firms, our team conducts comprehensive onsite and offsite search engine optimization campaigns designed to significantly improve your search engine ranking. We meticulously analyze and optimize every aspect of your site's content and structure, employing cutting-edge SEO strategies to enhance visibility and attract more targeted traffic. This detailed approach ensures your law firm gains a competitive edge in search results, driving meaningful engagement and potential client leads.
Case Study
Miami Injury Firm's SEO and PPC Victory
Client Overview: PI client, located in Miami, FL, specializes in personal injury law. Over a six-month period, their primary objectives were to increase monthly lead volume by 70%, improve client engagement through personalized marketing, and strengthen their online reputation. The firm faced a saturated market with many competing firms, necessitating an enhanced visibility and trust-building strategy.
Scale and Sword Advertising implemented a strategic approach focused on SEO and Google Ads (PPC) campaigns. The initial focus was on a comprehensive SEO optimization. Extensive keyword research was conducted to identify high-intent search terms. The firm's website was optimized, including on-page SEO elements such as meta descriptions, title tags, and internal linking. Additionally, location-specific landing pages were created to target key areas within Miami, improving local search visibility.
Simultaneously, targeted PPC campaigns were launched on Google Ads. The campaigns focused on high-intent keywords like "Miami personal injury lawyer" and "car accident attorney." Compelling ad copy was crafted to attract clicks, and landing pages were optimized for conversions, ensuring a seamless user experience. Campaign performance was continuously monitored and adjusted based on data insights to maximize ROI.
As a result of these efforts, the firm saw a 70% increase in monthly leads within six months. The quality of leads improved, resulting in a higher conversion rate. Organic traffic increased by 45% due to effective SEO strategies, and the website ranked on the first page for multiple local personal injury keywords. The strategic approach focusing on SEO and Google Ads led to substantial increases in leads and online visibility, demonstrating the effectiveness of targeted digital marketing efforts for personal injury law firms.
The numbers you need to know
526%
On average, law firms see a 526% return on investment for SEO efforts
250 Leads
A moderate budget allocated to digital marketing efforts can potentially generate up to 250 leads per month
57%
57% of people researching legal issues start online
74%
A well-designed and mobile-responsive website can increase mobile conversions by up to 74%.
Google receives 850,000 searches daily for attorneys, totaling 6.3 million every month.
If your firm isn't visible in these searches, rest assured, your competitors will be the ones connecting with these potential clients.
Ready to Grow Your Law Practice? Let’s Talk!
Fill in the form or call to set up a meeting at 302 285 9806
