Law firm marketing agency
Scale and Sword Advertising is a dedicated law firm marketing agency with a strong focus on law firm SEO, custom website design, and effective PPC campaigns for law firms of every size. From established firms to small practices and solo attorneys, we provide the marketing expertise to fuel your firm’s growth. Our comprehensive approach to lawyer marketing and legal advertising is tailored to drive results, helping your practice achieve greater visibility and client acquisition.
At Scale and Sword, we understand the distinct challenges of lawyer marketing. With our specialized knowledge in lawyer internet marketing, SEO, website development, and social media for law firms, we ensure that your firm reaches the right audience and strengthens its online presence. In addition to strategic pay-per-click (PPC) advertising for lawyers, our solutions are designed to generate more qualified leads and support sustainable growth for your law firm.
Custom Marketing for Diverse Legal Practices
Our law firm marketing solutions are designed to serve a variety of legal practice areas, recognizing the unique needs of each. For personal injury attorneys, we develop targeted campaigns that highlight your expertise, case successes, and commitment to securing justice, helping to attract clients seeking your specialized services. Immigration lawyers benefit from our multilingual marketing strategies, tailored to engage diverse audiences and address the unique challenges of immigration law.
For DUI and criminal defense lawyers, we create compelling content that emphasizes your defense capabilities, courtroom experience, and track record, positioning your firm as a trusted advocate for clients facing serious charges. We also support family law attorneys and bankruptcy lawyers with empathetic, informative content that resonates deeply with clients in challenging situations, building trust and credibility.
Our team tailors strategies for business law attorneys, estate planning lawyers, tax professionals, and intellectual property attorneys, ensuring that each approach reflects the specific needs and client interests within these fields. These customized marketing solutions help your firm stand out, attract qualified leads, and build long-lasting client relationships within your niche.
Testimonials
Real stories, real success: Hear from our clients
Bruce and his team were extremely responsive, kind and professional. They listened to all our feedback and helped us create a truly wonderful website that we are very happy with.
Joseph Rollo -
The Law Offices of Joseph M Rollo and Associates
Bruce, Calvin, and the team were awesome to work with and designed a great site for us. I appreciated their patience with us throughout the process. I look forward to working with them again!
Preston Sanders -
Arkansas Personal Injury Lawyers
I've been working with Scale and Sword for almost a year now and I couldn't be happier. After years of working with different agencies, its such a relief to work with someone who understands your needs better than you do!
John Onal -
John Onal Injury Law
Legal Marketing Services
A One-Stop Shop For Lawyers Marketing.
Law Firm Website Design
Our team builds law firm websites with standout designs that are fast, responsive, and optimized for Google search. We focus on clean, appealing aesthetics that enhance user experience and facilitate client engagement, ensuring your website not only looks great but also effectively supports your firm's growth.
Google Local Ads
Google Guaranteed is a very powerful lead generation tool to help you stand out from other law firm competitors.Law firm digital marketing.
Law Firm SEO
Seo agency for law firms, our team conducts comprehensive onsite and offsite search engine optimization campaigns designed to significantly improve your search engine ranking. We meticulously analyze and optimize every aspect of your site's content and structure, employing cutting-edge SEO strategies to enhance visibility and attract more targeted traffic. This detailed approach ensures your law firm gains a competitive edge in search results, driving meaningful engagement and potential client leads.
Case Study
Miami Injury Firm's SEO and PPC Victory
Client Overview: PI client, located in Miami, FL, specializes in personal injury law. Over a six-month period, their primary objectives were to increase monthly lead volume by 70%, improve client engagement through personalized marketing, and strengthen their online reputation. The firm faced a saturated market with many competing firms, necessitating an enhanced visibility and trust-building strategy.
Scale and Sword Advertising implemented a strategic approach focused on SEO and Google Ads (PPC) campaigns. The initial focus was on a comprehensive SEO optimization. Extensive keyword research was conducted to identify high-intent search terms. The firm's website was optimized, including on-page SEO elements such as meta descriptions, title tags, and internal linking. Additionally, location-specific landing pages were created to target key areas within Miami, improving local search visibility.
Simultaneously, targeted PPC campaigns were launched on Google Ads. The campaigns focused on high-intent keywords like "Miami personal injury lawyer" and "car accident attorney." Compelling ad copy was crafted to attract clicks, and landing pages were optimized for conversions, ensuring a seamless user experience. Campaign performance was continuously monitored and adjusted based on data insights to maximize ROI.
As a result of these efforts, the firm saw a 70% increase in monthly leads within six months. The quality of leads improved, resulting in a higher conversion rate. Organic traffic increased by 45% due to effective SEO strategies, and the website ranked on the first page for multiple local personal injury keywords. The strategic approach focusing on SEO and Google Ads led to substantial increases in leads and online visibility, demonstrating the effectiveness of targeted digital marketing efforts for personal injury law firms.
The numbers you need to know
526%
On average, law firms see a 526% return on investment for SEO efforts
250 Leads
A moderate budget allocated to digital marketing efforts can potentially generate up to 250 leads per month
57%
57% of people researching legal issues start online
74%
A well-designed and mobile-responsive website can increase mobile conversions by up to 74%.
Google receives 850,000 searches daily for attorneys, totaling 6.3 million every month.
If your firm isn't visible in these searches, rest assured, your competitors will be the ones connecting with these potential clients.
Ready to Grow Your Law Practice? Let’s Talk!
Fill in the form or call to set up a meeting at 302 285 9806
